Category Archives: Multichannel planning
books to read
if you’re in affiliate marketing, or interested in the traffic element of digital marketing (i.e. SEO, PPC, affiliate, email) then your job is very much all about the numbers, looking for patterns, trends and anomalies on which to back up … Continue reading
Different types of affiliate management
Affiliate management is one of those titles that no one really knows what it means, it’s a role that isn’t really defined in a way that a fund manager or accountant is defined, and in reality it’s a role that … Continue reading
Affiliate marketing is a model
Affiliate marketing has all sorts of connotations, you can consider it a marketing channel in its own right, you can consider it to be about partnerships, but really, when you boil it down to its core basics, affiliate marketing is … Continue reading
A new way of attribution?
After thing about asigning different times to different cookies based on they type of affiliate. Equally however the same logic to be applied to different channels, eg. cookie length for display should be different to the cookie length for retargeting … Continue reading