Category Archives: Campaign Planning
books to read
if you’re in affiliate marketing, or interested in the traffic element of digital marketing (i.e. SEO, PPC, affiliate, email) then your job is very much all about the numbers, looking for patterns, trends and anomalies on which to back up … Continue reading
Merry xmas and the Xmas rush
First happy Xmas to everyone, I hope you are all enjoying the Xmas period and able to spend time with all your loved ones. Xmas 2010 has been pretty good for me in affiliate land, my own affiliate sites have … Continue reading
Using the data
My job is more like that of an analyist rather than that of a creative, in affiliate marketing you ahev to blend creative and entreprenural thinking against commercial decisions, given this, its all about the data, and its all about … Continue reading
Affiliate marketing is a model
Affiliate marketing has all sorts of connotations, you can consider it a marketing channel in its own right, you can consider it to be about partnerships, but really, when you boil it down to its core basics, affiliate marketing is … Continue reading
A new way of attribution?
After thing about asigning different times to different cookies based on they type of affiliate. Equally however the same logic to be applied to different channels, eg. cookie length for display should be different to the cookie length for retargeting … Continue reading
Cookies how long should they last
in the UK, the standard duration for an affiliate cookie seems to have been set at 30 days to 60 days. to give you a little back ground cookies are snippets of code that sit on the users computer, they … Continue reading