Category Archives: All Articles
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entertaining things to do with media
this made me laugh, its part of a series found here, funny as they are there is a ring of truth to them, afterall for all of us in marketing its easy to overlook the fact that it’s all about … Continue reading
Change is in the air
2011 has already market some significant change in the air. i think this year is going to be one hell of a year. and its going to mean a lot of pressure on smaller affiliates. Affiliate marketing has always been … Continue reading
books to read
if you’re in affiliate marketing, or interested in the traffic element of digital marketing (i.e. SEO, PPC, affiliate, email) then your job is very much all about the numbers, looking for patterns, trends and anomalies on which to back up … Continue reading
2011 in scope
finally back in the swing of things, with work already starting the mount up, i’ve not had some time to sit down and write. so, whats big in 2011 in the world of afiliate marketing? 1. retargeting – i reckon, … Continue reading
Happy new year!
hello all, just got back from scotland, so apologies for the lack of posts, happy new year! more updates soon!
Merry xmas and the Xmas rush
First happy Xmas to everyone, I hope you are all enjoying the Xmas period and able to spend time with all your loved ones. Xmas 2010 has been pretty good for me in affiliate land, my own affiliate sites have … Continue reading
Using the data
My job is more like that of an analyist rather than that of a creative, in affiliate marketing you ahev to blend creative and entreprenural thinking against commercial decisions, given this, its all about the data, and its all about … Continue reading
Different types of affiliate management
Affiliate management is one of those titles that no one really knows what it means, it’s a role that isn’t really defined in a way that a fund manager or accountant is defined, and in reality it’s a role that … Continue reading
Letter to the Economist
I just read both the online and offline versions of this article from The Economist, as a professional at a digital agency i find this kind of thinking will push the industry back, and further alienate the industry from potential … Continue reading
Affiliate marketing is a model
Affiliate marketing has all sorts of connotations, you can consider it a marketing channel in its own right, you can consider it to be about partnerships, but really, when you boil it down to its core basics, affiliate marketing is … Continue reading
A new way of attribution?
After thing about asigning different times to different cookies based on they type of affiliate. Equally however the same logic to be applied to different channels, eg. cookie length for display should be different to the cookie length for retargeting … Continue reading
Cookies how long should they last
in the UK, the standard duration for an affiliate cookie seems to have been set at 30 days to 60 days. to give you a little back ground cookies are snippets of code that sit on the users computer, they … Continue reading
Vouchercodes.com IAB Ban
so some new this week, turns out the IAB affiliate marketing council have decided to ban vouchercodes.com for violating best pratice guidelines on a variety of points, this is big news for the industry, in as much as its the … Continue reading
Re-organizing my blog
again, i’ve let my affiliate blog get messy so time for a big clear out, you’ll find all posts before this on here.